Lux Cozi is an Indian brand of men's underwear, part of the Lux Industries Ltd (LIL) group based in Kolkata, West Bengal, India. The brand turnover is about Rs. 200 crores, mostly from rural India. The Lux Innerwear brand was launched by LIL in 1963. Today, it is sold in 5 lakh retail outlets across India.
Video Lux Cozi
Brand and product portfolio
Lux Cozi is the main underwear brand under the parent brand of Lux Innerwear. There are also a number of sub brands of Lux Cozi:
- Cozi Vest is a range of men's vests made from Egyptian cotton, with antiperspirant fabric to control sweat. It comes in round neck sleeves and half sleeves.
- Cozi Rich is made from combed cotton yarn. Drop needle technology used to manufacture the garment.
- Cozi Lavish Vests is a range of V-necks that can be worn under a shirt. It is made from 3 x 1 ribbed cotton fabrics that are stretchable, and designed to retain their shape.
- Cozi Camco is a series of ribbed (1 X 1) cotton combed vests. The material is designed to stay in the same shape after repeated washes.
- Cozi Xylo is a range of vests knitted with soft cotton yarn. The brand is targeted at the youth market and is meant to be used as gym or beach wear.
- Cozi Valour is a range of body fitting T-shirts targeted at youngsters.
There are also many sub brands in the briefs segment. These include Cozi Big Shot, Cozi Mexx and the basic Cozi brand.
Maps Lux Cozi
Bollywood associations
The Lux brand has been endorsed by the Bollywood actors Shahrukh Khan, Sunny Deol and Suniel Shetty. Indian television personalities Aman Verma and Shekhar Suman & Ali Asgar as well as actor-director Satish Kaushik have also endorsed Lux Cozi products.Sunny Deol and Sushant Singh Rajput have also endorse this brand.
Varun Dhawan has been recently chosen to be the brand ambassador of Lux Cozi in 2017.
IPL associations
Lux Cozi sponsors the Indian Premier League of cricket. In the IPL season 5, Lux Cozi was an official sponsor of the Kings XI Punjab team. It also had its branding on the helmets of the erstwhile Deccan Chargers. For the 2013 Indian Premier League, Lux Cozi is an official partner of Kings XI Punjab and Pune Warriors India.
Lux Cozi Times of India Film Awards - 2013
Lux Cozi was the title sponsor of the Times of India Film Awards 2013(TOIFA) that were held in Vancouver, British Columbia, Canada. Bollywood fans vote on the nomination categories to determine the winners of the choice categories. Technical awards are also awarded.
References
Source of the article : Wikipedia
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