Marc O'Polo is a Swedish-German fashion label founded in 1967 by Rolf Lind, GÃÆ'¶te Huss and Jerry O'Sheets. The company generates annual sales (per 2014) more than EUEUR450 million.
Video Marc O'Polo
Histori
Pendirian
Founded in Stockholm in 1967 by three friends - Rolf Lind Sweden and GÃÆ'¶te Huss and Jerry O'Sheets - Marc O'Polo's first collection is a patchwork shirt of Indian cotton. Facing contemporary trends toward synthetic clothing, the company's eternal preference for natural ingredients is largely determined in its first advertising campaign that exhibits a single and organic motif: one strawberry.
The young label experienced significant success in 1972 with the introduction of cotton-logo print t-shirts and the launch of unisex shirts. After featuring a complete collection of women's and men's clothing since 1975, in 1983 Marc O'Polo created two seasonal collections, eight per year. The first Marc O'Polo store opened in Dusseldorf in 1979.
Expansion
In 1997 the company's original distribution partner for Germany, Werner BÃÆ'¶ck, expanded its shareholding and formed Marc O'Polo International GmbH, which is currently responsible for all company operations ranging from design and production to distribution and marketing. That same year Marc O'Polo moved his headquarters from Stockholm to Stephanskirchen in the Rosenheim district, south of Munich.
With its new headquarters and centralized warehouse in southern Bavaria to supply its customers, Marc O'Polo began further diversification of its products, offering leather bags and leather goods from 1997 and launching swimwear and children's collections from 1998. In the year 2003, a flagship store of Marc O'Polo with floor area of ​​900 square meters opened at Theatinerstrasse Munich and the company launched its online store. In 2007, Marc O'Polo supplied more than 1,000 stores and retailers of international partners. That year, at the time of its 40th anniversary, the company launched a collection of 'from 67' to benefit the UNICEF Schools for Africa program.
Since 2008, and the opening of the first Marc O'Polo shop in Asia (at Singapore Changi Airport), the company continues to invest in international expansion. The first Marc O'Polo store in China opened in 2014. Today, the company supplies more than 2,500 stores and retail partners in more than 30 countries.
Maps Marc O'Polo
Partnership
In 2013 Marc O'Polo introduces a new claim, 'Follow Your Nature', and start featuring celebrities in his campaign. Academy Award-winning actor, Jeff Bridges, became the protagonist of the company's menswear collection. On his side for 2013 and Spring 2014 is Amber Valletta, followed by Uma Thurman in Fall/Winter 2014 in a campaign photographed by Mario Sorrenti.
With Jeff Bridges, Marc O'Polo created a special T-shirt collection in 2014, part of the proceeds donated to the Institute of Compassionate Awareness in Santa Barbara, California. Dubbed 'chari-tee', a collection consisting of T-shirts adorned with conceptual phonetic ends in '-tee' (eg 'simplici-tee', 'beau-tee', 'liber-tee') was originally hand-painted by actors who have been committed for years to spread awareness of attentive practice.
For Autumn/Winter 2013 and Spring/Summer 2014, Marc O'Polo creates a special collection with fashion illustrator Garance Dorà ©, and for Autumn/Winter season 2014 with graffiti artist AndrÃÆ'Ã… © Saraiva.
Since 2011, the company has sponsored the Marc O'Polo Design Award honoring innovative approaches to design among Beckmans College of Design students in Stockholm, Sweden.
Marc O'Polo has also supported certain creative endeavors by various international artists, such as the publication of the bilingual edition (German-English) of 2013 from photographer Werner Eisele on auto racing in the 60s and 70s, Formula 1 Legends ; flower artist installation Thierry Boutemy 'A Piece of Art' was exhibited at Marc O'Polo's shop in Brussels during 2014 Art Brussels a fair contemporary art; exhibition photo :: vienna in 2014 contemporary Austrian photography at the Museum of Applied Arts of Vienna (MAK); and motorcyclist Stefan Gbureck in 2014 from Berlin to Rio de Janeiro.
External links
- Official site
References
Source of the article : Wikipedia
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