Edun Live on Campus was made in the fall of 2006 through a partnership between Miami University and EDUN LIVE. The purpose of this partnership is to bring EDUN LIVE to campuses with the goal of educating students about the importance of becoming a socially conscious consumer. The original team consists of 15 students and faculty advisors who develop business models, create business plans, and increase concern about the program. ELOC is a student-run company for students, selling EDUN LIVE t-shirts, while reminding your social conscience. The students do all aspects of the business from t-shirts to graphics to screen printing. This movement has spread to Ohio University, Gonzaga University, Simmons University and Tufts University and continues to expand worldwide. Student-run groups buy blank shirts made in Africa with African cotton, put logos on them to raise awareness about social issues, and sell them to campus organizations and other groups.
Video Edun Live on Campus
EDUN
Edun Live is a sister of Edun Apparel Ltd, or EDUN, a clothing label founded in 2005 by singer U2 Bono, his wife, Ali Hewson, and clothing designer Rogan Gregory, a Miami graduate in 1995. EDUN LIVE makes t-shirts that support socio-economic development sustainable jobs that bring jobs to people in Africa who may be unemployed. EDUN LIVE works with lost Africans, teaches them to grow cotton, sew, and participate in the textile business. These shirts are made in Africa by Africans who help support communities, give jobs to the unemployed, and teach skills to people who do not have special training. EDUN LIVE features 100% certified organic cotton shirts in their product line and strives to help farmers shift from conventional cotton farming to organic farming through the development of their Conservation Cotton Initiative with the Wildlife Conservation Society.
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Destination
The goal - "promoting trade, not help" - is to promote fair trade in Africa, improve overall working conditions, and create sustainable employment in Africa. Edun Live currently manufactures underwear in factory networks in sub-Saharan African countries, such as Uganda, Lesotho, and South Africa. All empty shirts are made of 100% African cotton and the entire production process takes place in these three areas. As well as making clothing at Lesotho EDUN LIVE factory, EDUN has collected over $ 600,000 for the Lesotho Alliance to Fight Aid (ALAFA) Apparel through the sale of its ONE Campaign T-shirt, made in Lesotho. More than 30% of the workforce in Lesotho is HIV positive. The money collected by Edun has helped workers buy much-needed antiretroviral drugs. A newborn baby born HIV/AIDS free under the program.
See also
- EDUN
References
Further reading
- Golz, Linda. "The people of Hudson are helping Bono." Akron Beacon Journal January 20, 2007
- Staff Report, "MU Student to Launch Live Edun". "Hamilton Journal-News 08 Jan 2007
- Cornwell, Lisa. "Bono Turns to US College for a Fair Trade Business Pilot". "ABC News 242 Jan 2007
- Vuk, Vedran & amp; DiLorenzo, Tom. "Bono the Capitalist Exploiter". Mises Institute, 05 Apr 2007
Note
External links
- http://www.edun.com/
Source of the article : Wikipedia
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