The Izod Corporation (officially styled as IZOD ) is a middle-class clothing company that produces casual wear, sportswear for men, as well as footwear and accessories. It is part of PVH, which forms part of the Heritage Brands division along with Van Heusen, Arrow, Warner, Olga, and Speedo (the latter licensed in length from Speedo International in North America only). It is perhaps best known for its short-sleeved polo shirts, previously manufactured by Lacoste and featuring Lacoste crocodiles on the left chest, now replaced with embroidery (or screen-printed in some golf apparel). One of the variations is the "IZ" patch instead of the emblem. This shirt, along with Ralph Lauren Polo, was popular in the 1970s and 80s between preppy sets and Mod. Other Izod Classic models include the Harrington jacket G-9, also v-neck & amp; cardigan sweater. Currently, the Izod brand competes most directly with the Chaps brand that has a similar price owned by Ralph Lauren Corporation, while competing indirectly at the bottom with the US Police Assistant. and at the higher end with Nautica.
Video Izod
Histori
In the late 1930s, Vincent dePaul Draddy, an American businessman employed by David Crystal Co., needed a strong name to associate with quality items for menswear. While on vacation with his family in London, he meets Jack Izod's sewing boutique. Izod (himself a respected seamstress) produces a bespoke shirt and creates Windsor ties for King George V, but is ready to retire, and accepts Draddy's offer to buy the rights on his behalf. The A.J. Izod of London clothing company was introduced to the United States in 1938.
Izod Lacoste
Izod from London would be well-known for his partner with the Lacoste shirts from 1952 to 1993. Vincent Draddy began licensing Lacoste shirts to add prestige to the Izod line, but he could not find a market for the expensive retail of $ 8.00. price (roughly equivalent to $ 74 in 2017). After Draddy started giving the shirts to his famous friends, Dwight D. Eisenhower, Bing Crosby, Daniel Platt, and John F. Kennedy, the shirt soon became popular in department stores. "Izod of London" became a brand known only as "Izod Lacoste". While the shirts are both Izod and Lacoste, they become abbreviated and popularized as "Izod" shirts (causing a continuing misunderstanding that the famous "Crocodile" is the trademark "Izod").
Growth
In 1964, Bernard Lacoste took over the management of the company. Significant company growth is seen under Bernard's management. When he became president, about 300,000 Izod Lacoste products were sold each year. The Izod Lacoste brand reached the pinnacle of its popularity in the US during the late 1970s and became a signature signature "neat" wardrobe item, which is mentioned in the The Official Preppy Handbook . The company also began introducing other products into their lines including shorts, perfumes, optical glasses and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods.
In 1977, Le Tigre Clothing was founded in an attempt to compete directly with Izod Lacoste in the US market, selling the same line of clothing, but featuring a tiger at the signature Lacoste crocodile site. Also, during this period Izod's parents, Crystal Brands, were under General Mills management, and bought the U.S. Gant brand.
Separation
During the early 1990s, Izod Lacoste struggled to maintain the dominance of the market he enjoyed in the previous decades. The initial reaction of Crystal Brands is to separate two names and target two groups of customers at once; "Izod" was reintroduced as a moderate pricepoint apparel at department stores, while Lacoste was renamed "Lacoste Chemise", and re-positioned as a luxury lifestyle brand. Eventually this tactic did not provide the financial benefits Crystal expected and the partnered license expired in 1993. Sportloisirs S.A. bought the Lacoste brand entirely in 1993, while Izod was sold to Phillips-Van Heusen Corporation in 1995.
PVH repositioned and restored some of Izod's previous relevance while introducing a number of product and brand lines. Complete with the "symbol" logo Izod, or patch. In addition to his sportswear, Izod designed various men's suits, shirts, ties, shoes, outerwear and perfumery, and continued to produce famous polo shirts. Currently, inside PVH. Izod branded shirts have become part of the largest US shirts company.
From 2003 to 2007, PVH established a licensing agreement with Kellwood Company to produce Izod branded women's clothing. Female line production was taken in-house in 2007 until termination in 2015.
March 15, 2010, the parent company of Izod, PVH bought the Tommy Hilfiger brand. There is some speculation on the merger of the two brands to increase exposure overseas.
Closing the retail and the early termination of a line of women
On January 7, 2015 parent company Phillips-Van Heusen announced that it will close all 120 Izod retail outlets due to an increasingly competitive environment driven by more premium brands in retail outlet channels. This move will not affect Izod's growing wholesale business to department stores and other retailers. Coinciding with the closing of retail outlets, by 2015 the women's path is stopped.
Awakening women's line
On June 7, 2017, the PVH holding company announced that it has reached a license agreement with Adjmi Apparel Group's subsidiary, Sports Products of America, to produce sportswear, golf apparel and women's sportswear under the IZOD brand starting February 2018, thereby signaling the return of IZOD to the women's clothing market.
Maps Izod
Brand
Since the first Izod brand, Izod , launched in 1938, has grown rapidly to include a variety of important and luxury brands.
Current
- Izod (formerly Izod Classix) : Izod's original brand for men and women. This line extends from customized clothes, traditional cotton polo shirts in piquÃÆ'Â © and interlock stitches, shoes, fragrances, leather goods, underwear, ties, glasses, and watches.
- Izod Jeans : The basics of denim and weekend sports from the Izod line.
- Izod's Air Collection Collection : Men's clothing collection especially designed for a relaxed and relaxing weekend.
- Izod Advantage with Sportflex : Introduced in Spring 2016. Collection of clothing aimed at active individuals such as tennis players.
- Izod Premium Essentials : Introduced in Spring 2017 as Significant Inheritance , renamed Premium Essentials with Spring 2018 collection. Collection of men's casual button-down sport shirts with Traditional fabrics made of 100% cotton.
- Izod PerformX : Refers to two distinct lines. The original PerformX line refers to a collection of high-tech sports devoted to winter sports equipment, golfers, swimming and IndyCar, often featuring lightweight microfiber and super pima cotton. This line is now stopped. A range of different PerformX shirts is now available, featuring non-ferrous stretch fabrics. Available in several department stores.
- Izod Golf : Izod's official golf course, including shirts, shorts and pants, is available for men and women.
Former
- Izod Luxury Sports : Premium brand sports apparel brand 'Izod' label for men, with premium fabrics and more detailed attention; such as embroidered names. Like the 'blue label', Luxury Sports stretches from customized clothing, sportswear, sportswear, and accessories, to leather goods. Once available exclusively at premium department stores, discontinued in 2014.
Sport sponsors
Former Continental Airlines Arena, in New Jersey, USA renamed Izod Center on October 31, 2007, the New Jersey National Basketball Nets season opener. The company pays $ 1.4 million a year for naming rights for the first two years of the agreement, while the Nets remain tenants, which drops to $ 750,000 a year for the balance of a five-year deal.
In 2009, Izod became the official clothing provider of IndyCar Series and Firestone Indy Lights Series. Izod produces T-shirts, plain, pullovers, hats, and umbrellas for leagues and team officials and the general public.
In 2010 Izod became the official sponsor of the Izod IndyCar series, a deal worth $ 10 million a year for 5 years. Izod terminated his sponsorship in 2014.
directory
Meat South
- Izod Lacoste
- Izod Center
- Seri IndyCar
- Lacoste
References
Tautan External
- IZOD
- FROM DALAM IZOD
- Push IZOD
Source of the article : Wikipedia
0 Comments