Madras is a lightweight cotton cloth with a distinctive texture and plaid design, mainly used for summer wear such as pants, shorts, dresses and jackets. This cloth takes its name from the previous name of Chennai city in India.
Madras is currently available as a plaid pattern on plain cotton, seersucker and as a madras patchwork, which means cutting some plaid madras into squares or rectangles and sewing them together to form a mixture of various plaids.
Video Madras (cloth)
Definisi
Authentic Madras comes from Chennai (Madras); both sides of the fabric must have the same pattern; it must be handwoven (evidenced by the small deficiencies in the fabric). Cotton madras braided from short, uncombed cotton fibers, just scratched, produces a bulge known as slubs that are thick spots on the yarn that give a unique texture to the madrasa. The cotton is colored by hand after it is spun into yarn, woven and finished in about 200 small villages in the Madras region.
Maps Madras (cloth)
History
Cain Madras is generally regarded as belonging to the peasant class in his native India. Dutch merchants arrived in India in the early 1600s to trade local calico cloths, followed by England. The British East India Company searched for quality textiles, discovered the small fishing village of Madraspatnam (Madras), and the company established a trading post there in the mid-17th century. The first madras material is a muslin fabric that is overprinted or embroidered with intricate patterns with vegetable dyes. To secure a reliable supply of labor, the British East India Company promised a 30-year freedom from duty to Indian weavers in the area, and thus within a year nearly 400 families of weavers have settled in Madras. Unused madras fabrics became popular in Europe because they were light and breathable. Cotton plaid madras reached America in 1718 as a donation to the Collegiate School of Connecticut (now known as Yale University). Sears offers the first madras shirt to sell to American consumers in the 1897 catalog.
The name "madras" was associated with shirt maker David J. Anderson in 1844, although the material has been referred to as it was much earlier. In 1958 William Jacobson, a leading textile importer, traveled to Bombay to trade with Captain C.P. Krishnan, exporter of madras from Chennai (formerly Madras). The two men made a one-dollar-per-yard deal for madras materials that had a "strong smell of vegetable and sesame oil dye," woven in bright colors and originally intended for South Africa. Krishnan warned Jacobson that the cloth should be washed gently in cold water to avoid bleeding, a suggestion that never got to the Brooks Brothers buyer to whom Jacobson sold 10,000 yards for the manufacture of madras outfits. Brooks Brothers then sells madras cotton to consumers without proper washing instructions, so that the bright, bloody dye of madras in the washing and clothes appears faded and faded. To address disgruntled customers, Madison Avenue advertising giant David Ogilvy coined the term "guaranteed to bleed" and used this as a selling point rather than a flaw. The catalog advertisement of 1966 states:
Authentic Indian Madras is completely knitted from yarn dyed with native vegetable dyes. The house-spinning by the original weavers, no two placards are exactly alike. When washed with mild soap in warm water, they are guaranteed to bleed and blend into muffled and soft colors.
In the United States, plaid cotton shirts became popular in the 1960s among the post-World War II generation of ready-made baby boomers. In the early 1930s, madras cotton emerged as a status symbol in the United States because only American tourists could afford an expensive Caribbean vacation during the Great Depression had access and hence the madras shirt was a sign of prosperity.
See also
- Ivy League Mode
- Argyle (pattern)
- Check (fabric)
- Flannels
- Tartan
References
Source of the article : Wikipedia
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